The Audi brand has remained committed to its electrification campaign in 2022, despite the challenges posed by supply and logistics issues. As a result, the company has experienced a significant increase in its operating result compared to the previous year.
Business Development
Audi is part of the Premium brand group, which encompasses four strong brands in the progressive premium and luxury segment: Audi, Bentley, Lamborghini, and Ducati. With its global brand promise of “Vorsprung,” Audi consistently focuses on the future of premium mobility, emphasizing connectivity, sustainability, electric power, and autonomous driving. As a leader within the group, Audi plays a key role in the development and scaling of innovative technologies, such as the Premium Platform Electric (PPE) for all-electric premium vehicles.
During the reporting period, Audi introduced several notable models. The Audi Q8 e-tron, the successor to the successful Audi e-tron, stood out with its progressive design, optimized drive concept, improved aerodynamics, and enhanced charging and battery capacity. The new version of the Audi A8 also made its debut, featuring a more commanding and athletic exterior design, along with a spacious and comfortable interior. Additionally, Audi provided a glimpse of the future of mobility with two concept vehicles: the Audi urbansphere concept and Audi activesphere concept. The Bentley brand showcased the Bentayga EWB and Flying Spur Speed, both of which added to the brand’s new portfolio. The Bentayga EWB, for instance, offers enhanced wellbeing and interior luxury, while the dynamic Flying Spur Speed serves as an ideal grand tourer.
Despite a challenging market environment, Audi (Premium brand group) successfully delivered 1.6 million vehicles to customers in 2022, with notable increases in sales recorded in Germany (+18.7%), Italy (+1.6%), Spain (+1.4%), and Canada (+1.2%).
Unit sales at Audi (Premium brand group) reached 1.1 million vehicles during the reporting period. The all-electric Audi e-tron, Q4 e-tron, and Audi e-tron GT models experienced high demand, alongside popular models like the Audi A3 and Audi Q5. The Chinese joint ventures also contributed to sales with an additional 599 thousand locally produced Audi vehicles. Furthermore, the Lamborghini brand achieved unit sales of 9.2 thousand vehicles, Bentley sold 15.5 thousand vehicles, and Ducati sold 65.0 thousand motorcycles.
In terms of production, Audi manufactured 1.7 million units worldwide in 2022, while Bentley produced 16.4 thousand vehicles, Lamborghini produced 9.9 thousand vehicles, and Ducati produced 70.4 thousand motorcycles.
Sales Revenue and Earnings
Audi’s sales revenue within the Premium brand group reached €61.8 billion in fiscal year 2022, marking a significant increase from the previous year’s €55.9 billion. The operating result before special items also showed improvement, rising to €7.6 billion compared to €5.9 billion. This positive outcome can be attributed to strong performance in the new and used car market, as well as solid results from the Lamborghini, Bentley, and Ducati brands. The operating return on sales before special items climbed to 12.3% from 10.6% the previous year. Although the diesel issue did have a negative impact on special items, the figures for the Bentley, Lamborghini, and Ducati brands are included in the key financial indicators for the Audi brand.
Deliveries by Market
The following chart illustrates the market distribution of Audi’s deliveries in percent.
