Are you ready for the most exciting news in the tourism sector? Les Vacances Camping Paradis, a leading French outdoor accommodation provider, has partnered with MBO+, the renowned investor in high-potential mid-caps. Together, they are about to transform the landscape of camping experiences and take the industry to new heights.
Exceptional Growth
Les Vacances Camping Paradis offers a wide range of complementary activities that have made it a force to be reckoned with in the industry. With the iconic “Camping Paradis” brand, it operates over 90 member campsites. It also manages more than 20 sites through its Alpha Camping service. On top of that, it has an online booking platform called “MisterCamp” and a campsite employee training center known as the “Camping Paradis Academy.”
Since its establishment in 2019, the Group has experienced phenomenal success and is now the third-largest campsite chain in France. The number of franchised and managed campsites has surged, reaching around 110 at the beginning of 2023. In 2022, Les Vacances Camping Paradis generated a revenue of €28 million, and their projections indicate that they will soar above €100 million in 2023.
Uniquely Positioned in a Growing Market
The French outdoor accommodation market is not only resilient but also growing steadily. In this market, where regulatory hurdles and site scarcity serve as barriers to entry, Les Vacances Camping Paradis has managed to carve out a unique position. It specializes in providing services and operations expertise to mid-sized campsites with 150 to 250 spots, a segment that is deep and highly fragmented.
The success of Les Vacances Camping Paradis can be attributed to several factors. Firstly, their “Camping Paradis” brand has become synonymous with memorable camping experiences, helping independent campsites gain recognition and stand out. Secondly, the comprehensive range of high-value-added services they offer, including digitalization, marketing, yield management, employee training, and sustainability policies, sets them apart from the competition.
However, one cannot overlook the outstanding management team behind Les Vacances Camping Paradis. Led by Olivier Lachenaud, Frédérick Gers, and Didier Bourgoin, three serial entrepreneurs with a proven track record in outdoor accommodation, the company is poised for even greater success.
A Partnership for Success
The collaboration between Les Vacances Camping Paradis and MBO+ marks the beginning of a new era for the company. MBO+ is not only providing financial support for Les Vacances Camping Paradis’ growth, but also contributing its expertise in acquisitions, scaling businesses rapidly, and designing ambitious ESG roadmaps.
Olivier Lachenaud, CEO of Vacances Camping Paradis, Frederic Gers, Managing Director of Vacances Camping Paradis, and Didier Bourgoin, Managing Director of Alpha Camping, expressed their enthusiasm about this partnership, stating, “We’re thrilled with this deal, which kickstarts the company’s second phase of development. In MBO+, we’ve found stellar partners who already know and understand our markets and their challenges. Now, everything is in place for us to continue expanding the Camping Paradis experience, which we want people to enjoy in all sorts of tourist destinations.”
Xavier de Prévoisin, Partner at MBO+, and Raphaël Lahaye, Director at MBO+, were impressed by the quality of the management team’s project and Les Vacances Camping Paradis’ rapid growth. They are confident that MBO+ will contribute its extensive experience in primary market transactions and provide expert support for the company’s next phase of development. They also emphasized the changing consumer patterns in the French outdoor accommodation market and the importance of offering high-quality, local, and sustainable vacation experiences to all.
Get ready to immerse yourself in the Camping Paradis experience like never before! With the support of MBO+, Les Vacances Camping Paradis is set to revolutionize the outdoor accommodation market in France. Stay tuned for exciting developments and get ready to embark on unforgettable camping adventures!
